We would like to introduce you to the TEENSOURCING™ platform – a unique marketing initiative which can help you achieve your company's strategic objectives

The platform is based on the principles underlying the interactions within large wildlife communities

Developed from sociobiological data, this is the first crowdsourcing project for teenagers in Russia

The TEENSOURCING™ platform provides direct contact with organized groups of adolescents between the ages of 13 and 19, helping to tackle four tasks

THE ESSENCE
OF THE PLATFORM

Entering new markets

Reassessing the consumer value of goods and services

Creating a loyal audience

Developing a talent pool

INSIDE THE PLATFORM

The platform is based on a briefing and self-moderation system

TECHNOLOGIES

A 'brief' is a target which is developed and discussed by members of self-organized groups on the platform. Types of brief include:

Shaping a strategy

Promoting to target audiences

Working with large teenager platforms (e.g. schools, children's camps, festivals)

Moderating teenagers' participation in briefs

Based on the principle of ecosystem clearing

Moderating target groups

Moderating a mentoring system

Moderating final incentives

Creating a briefing system

Short tasks designed for a young crowd

Launching a project

Moderating cumulative motivations

Moderating opinion leaders

Supporting a map of briefs and the smooth transition of one 'briefing community' into another

Hyping a product

Assessing the potential of a selected market

Building an HR community

Reviewing an existing product

The scientific methodology for the project has been developed by Marklen Konurbaev, Professor at Lomonosov Moscow State University. It is based on the works of Edward Wilson, Professor at Harvard University.

METHODOLOGY

The core idea is the natural organization of large communities, known in socio-biology as 'superorganisms'. The activities of all the members of a superorganism have a common purpose.

The community is managed by project participants, via a cross-assessment system: the members who lack performance drop out quickly, while productive members obtain higher status, uniting clusters of opinion leaders that have formed during the working process. It is a transparent tool for social and professional elevation.

The platform algorithms, which have been developed and implemented, ensure that a project stays focused on the strategic goals set. The algorithms include a system of cumulative motivations, role modeling, and the targeted formation of priority groups and opinion leaders.

PLATFORM OUTCOMES

Proven channels and types of effective mentoring with a segmented crowd

A series of predictive analytical reports on customer talent capacity

Creating a loyal teenage crowd and loyal opinion leaders

Projects already launched for effective mentoring

PROJECT TEAM

The project team includes psychologists, sociologists, teachers and linguists (from Lomonosov Moscow State University), as well as public actors who are experienced in working with large groups of teenagers (from the International Child Center "Artek", the Tavrida Forum, SoyuzMultClub, and the Russian Animated Film Association)

CONTACTS

Marklen Konurbaev

Katerina Miroshnikova

©2020 | TEENSOURCING | LLC "GLOSEMA"